The delicate balance of nature is increasingly impacted by unsustainable practices, including our fashion choices. Our clothing and choices make a huge impact on our ecosystem.

Here eco-friendly fashion comes into play, where you can be fashionable while reducing the impact on our planet.

We are dedicated to this cause and curate collections with 90% of our styles made from natural fabrics like cotton and viscose which reduce environmental footprint.

Earth, our only home, has incredible beauty with diverse wonders, mountains that reach the sky, rivers that wind through lush landscapes, and vibrant birds and butterflies that remind us of nature's unparalleled beauty.

Join us in this transformative journey and spread the message with #WingItInStyle. Let's evolve together towards a sustainable future.

• We source pure cotton along with cotton blends of silk, viscose and jerseys from Europe, India, Egypt and Tunisia.
• Meanwhile, the linen range coming from India and Taiwan is produced from flax, which is not harmful to nature. Linen fabric embodies the essence of classic elegance and eco-conscious fashion.
• Our opulent viscose range sourced from Turkey and India feels luxurious and breathable. Viscose fabrics which are derived from wood pulp, gives you a perfect balance of comfort while being eco-friendly.
• We source the finest silk fabrics from Italy, India and Vietnam, ensuring the highest level of luxury and sophistication. From enchanting silk dresses to evening blouses, our silk creations epitomize timeless elegance.

"NATURAL FIBER, ENDLESS STYLE"

As a member of the Emirates Environmental Group, we have been responsible for having trees planted in Abu Dhabi, UAE.

Our conscious team regularly volunteers for cleaning and tree planting activities organized by the EEG for the welfare of our PLANET.